Category: World of Radio

A Peep Into The Shaky Future Of Radio

mcr-shaky15-5A recent report by the popular survey takers Nielsen reported that traditional means of broadcasting radio is still the most popular method used by radio stations in the US. According to the survey taken, it was found that more than two-thirds, nearly 63% claim that they discover new music through conventional radio stations. This report further claims that while music lovers have migrated to new forms of listening to music, the traditional AM/FM stations are here to stay, at least for the near future.
The survey further reported that while younger listeners listen to their music on newer platforms like spotify, traditional methods like local radio stations and word of mouth continue to dominate the music scenario. David Bakula, the Senior Client Development Head at Nielsen says that never before has the music industry been so vibrant. With new digital technology to access music, there is a great increase in the final consumers of music.

imageWith a detailed glimpse into the report one can understand that the number of users who listen to FM/AM radio every week has pretty much remained the same throughout the last decade. According to the data published by the Pew Research Center in the US, it was found out that 92% of people aged more than twelve years listened to traditionally broadcast radio at least once a week. This number has gone down by a meager 2% when compared to the year 2002.

The broadcasting and telecommunication industry of UK released its annual digital report. This report claims that more consumers are still buying FM radio equipments. All these predict a strong future for the radio industry. Though it may feel like traditional broadcasting is gradually sidelined by digital technology, the numbers claim the opposite.

So all radio lovers, your favorite mode of entertainment is here to stay and reign in the coming years.

Read Also: All That You Need To Know To Get Started With Podcasts

Trends That Will Rule The Airwaves In 2016


Of all the types of entertainment media, radio is the one that is currently undergoing a drastic transition. These evolutions have the potential to change the very face of the industry. We list out a compilation of a few trends brought to you by the experts in the industry.

The Demise of Huge Radio Chains
Radio is very much a local medium and is successful only if it retains the local flavors. Large players might find it easy to begin radio stations at various locations, however they become difficult to manipulate and manage over time. Cumulus and IHeart are the perfect examples for this. These stations are seriously in debt and are right on the verge of folding in.

A Re-Birth of Local Radio
This is a continuation of the above. Radio is the best medium to engage with the local community and this will drive to a renaissance of local radio stations. Smart local radio operators will utilize this to their benefit and become highly successful.

Digitalization of the entire Radio Framework
It is true that the radio industry was built a century back when digital technology was zero. However, in the near future radio will shed of its age old technology and adapt to newer digital versions. Towers and transmitters will become a thing of the future and the majority of the content will be transferred via the internet. This will lead to highly improved efficiency and huge savings in operational cost.

Single Operators for Radio, TV & News
With digitalization, the need for different technology for tv, radio and newspapers have been eliminated. They are now operated on a single platform and there is a overlap of operational areas among these three modes of entertainment. This will see the increase of single players who operate on all these three modes leading to a more uniform content distribution.

Why You Shouldn’t Ignore Radio Advertising?


With several new forms of advertising available now, businesses tend to ignore radio advertising. However, radio advertising presents you with unique benefits that can be easily reaped and often not available in other forms of advertising. When performed correctly, radio advertising yields higher ROI and increases new customer conversion rates. Read on to know the benefits of this influential mode of advertising.

Highly Cost-Effective
If you want to reach to a huge number of people, then radio advertising presents you with a more cost-effective form when compared to other modes of advertising. While print and television ads need hundreds of dollars to begin with, radio advertising is comparatively dirt cheap. You require only limited resources for production and radio slates are also very lower when compared to television.

Less Time Spent
The biggest benefit of radio advertising is that you can get in on air as soon as you think of it. You needn’t waste several months waiting for the ad to be produced and then to get it on air like on TV. The quick time frame you need for executing and implementing a radio ad, is one of its major benefits.

Quantifiable Results
Another major benefit of radio advertising is that you can track the results accurately and quickly. This way you know the output of your advertising campaign and you can make the changes as soon as possible, if needed.