There is a fear or rather reluctance among young people today for pursuing a career in the world of radio. Will I be assured of a sound career? Will I be able to earn enough for a cruise around the world? Is the future of radio dead? The questions are endless. What with the evolution of the internet and digital media, the mere thought of pursuing a career in radio, is compared to jumping into a sinking ship.
Put aside all your fears and worries. This is all nothing but yet another urban myth. Take a look into the statistics of traditionally broadcast radio.
· 74% of car owners say that they tune into FM stations during drives.
· 84% rate the radio as their first choice when it comes to entertainment in the car.
· 58% of respondents replied that they tune into their local FM/AM station, while only 11% said that they listen to internet radio.
So the traditional radio is far from dead and you can pursue a rewarding career in it. When we think of radio jobs, the first thing that springs to mind is the role of a radio jockey. However, there are plenty of other jobs in the radio industry like the Promotions Assistant, producer, operations manager, promotions manager, program director and brand manager.
The major driving factor for a successful career in radio like in any other industry is the passion for it. Radio isn’t just a job, it is more of a passion or rather love for the medium. If you have that passion, then you can jump in without further thoughts. Your career path will depend on your personality. You can opt for the creative path by signing up as an on-air talent or you can take the executive path by joining as a promotions assistant. Whatever, be your choice, the sky or rather the air waves are the limit.